From The Seattle Times:
Money was tight. Organizers had already canceled the Portland Jazz Festival, and now staffers were ready to cut off the office phone when “The Call” came.
Seattle-based Alaska Airlines was on the phone. The company wanted to help save the festival at the eleventh hour.
“It was my all-time favorite cold call,” said Sarah Bailen Smith, co-founder of the jazz festival.
Bailen Smith announced Wednesday that the sixth-annual Portland Jazz Festival is back on for Feb. 13-22, after Alaska Airlines donated $100,000 over the next two years.
Continue reading at The Seattle Times.